Loyalty scheme Nectar have launched a marketing campaign to coincide with the Chancellor’s emergency budget.
‘Nectar – Keep Calm and Carry One’ mimics the wartime campaign that has recently been resurrected. In the print ads, the sovereign crown is replaced with a Nectar card and the scarlet background swapped out for Nectar’s rather fetching purple.
The campaign is designed to encourage people to make use of the loyalty scheme to get the best value out of shopping in Nectar affiliates, including Sainsburys, Homebase, O2 and ebay.
Nectar says it has around 17m active household accounts in Britain.
The budget is tomorrow. The ads roll out on Wednesday.