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Nestle tries to ban Greenpeace viral Palm Oil campaign

20th March 2010
Mendip Media
Viewed 14 times

Nestle use unsustainable palm oil in KitKats.

Palm oil comes from South East Asia, and its production actively destroys huge areas of rainforest, and wipes out critically endangered species, including the gentle, intelligent Orangutan.

So when Greenpeace made a video about the subject, to spread awareness about KitKats, Nestle persuaded YouTube to have it removed. As you might expect, the backlash was huge. Following an enormous amount of media coverage, thousands of people have posted comments on Nestle’s Facebook page – many of which Nestle have being trying to delete.

The more comments that were deleted, the more people rallied around to post more – and the company has been overwhelmed in a way that wouldn’t have happened if they’d not taken down the original video.

The result is that hundreds of thousands more people now know about Nestle’s appalling lack of responsibility in Indonesia. Let’s hope it encourages them to spend a few pence more per 1,000 litres, or whatever it is, to buy sustainable palm oil instead – much of which, incidentally, is in tankers anchored around Britain, waiting to be purchased by companies like Nestle.

And by the way, the video’s back, and you can view it here:

[youtube=http://www.youtube.com/watch?v=VaJjPRwExO8]

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