Mobile ‘phone brand Nokia has signed up Baywatch star Pamela Anderson to front the viral marketing campaign for its new N8 Smartphone.
The campaign is calling for members of the public to appear in a film with Pammy and Ed Westwick (from NY teen drama Gossip Girl). The film, to be called The Commuters, is being shot in London on 20th September.
It’s being shot entirely on the N8, which features HD video filming.
Entry to the shoot will be at random, chosen from the ‘Likes’ on the Nokia UK Facebook page.
Facebook’s incredible shareability will inevitably give the campaign wings.