Multiple videos
As the home page dies so its content wilts, and the big signature video that sketched brand values (and which is almost certainly dated) no longer attracts viewers. So where does video fit into a digital marketing strategy if it’s not for a big website splash?
Move on dude. If you’re paying producers to make video, you don’t just want one but lots of small, sharp events that are carefully planted like bulbs to bloom throughout the networks over a defined time scale. If you don’t believe me then Michael Litt’s article will explain in detail
This is best value and can be achieved for the same budgets as the big Scorsese effort that quickly went out of fashion. But be warned. Distribution in the networks needs special attention if your online video strategy is going to pay dividends.