New figures suggest that online sales jumped by 22% (year on year) in May – the strongest growth in two years – with the largest increases being in alcohol, clothing and electrical goods.
The figures were reported by Interactive Media Retail Group’s e-retail sales index.
Across the UK, shoppers spent £43bn online in May, which is equivalent to £73 for every man, woman and child in Britain. IMRG puts it down to the good weather and the ‘World Cup Effect’.
It’s a good sign for those retailers who have taken advantage of e-commerce already. Online clothing sales grew fastest (32% increase), followed by alcohol (23% increase) and electrical goods (14% increase).