Despite the increasing gloom over Europe, there’s one sector that seems to be beating the trend of ‘wait and see’ investment. Online video advertising is still growing, and the projections are good.
According to a report hot off the press from the US, brand spending on online video will rise sharply in 2012.
Given that we are busier than ever producing online video for companies ranging from Unilever to Go Outdoors, we can testify that there is increased interest in professionally produced product video.
And with brand managers demanding absolute value from producers, our aim to be as efficient and transparent as possible, from concept to delivery, is beginning to pay dividends in increased orders.