Multi-award-winning screenwriter and film director Richard Curtis, of Four Weddings and Love Actually fame has a new campaign – the so-called Robin Hood Tax.
The new viral video features Bill (Billy Mack) Nighy as a squirming banker unwilling to discuss a tiny tax on his efforts that will generate billions for the benefit of the third world and regeneration projects at home.
What sets the 3:25 film apart from most ‘virals’ is that it’s not in any way anonymous. There’s nothing ambiguous about where it came from, which gives it the feeling of defiant purpose. And the production values are as high as any well-funded British rom com.[youtube=http://www.youtube.com/watch?v=qYtNwmXKIvM]
Opponents of the Robin Hood Tax, and the related Tobin Tax, say that increasing the burden on bankers will discourage them from investing or operating in the UK, therefore reducing the receipts, and that the money cannot be channelled into specific resources or issues, but instead would go into the government coffers like everything, including NI.
That said, the common sense approach to the idea will generate millions of views for this video. It’s also on Facebook, Twitter, Flickr and has a petition website. The campaign is all beautifully thought out.
And critics be warned – Curtis was also the founder of Comic Relief. And look how that turned out.