Here’s an interesting thing.
Everyone knows that Google is the biggest search engine by a mile, but in terms of search traffic, YouTube now accounts for the second largest global volume of search traffic (according to new research by ComScore).
YouTube does have an integrated search engine function, although the content is limited to video and social media functionality. Further down ComScore’s list are Facebook and MySpace, neither of which have integral search engines in the traditional sense.
This tells us two things:
1. Searching for content through the traditional channels is becoming less popular compared with searching through social media,
2. Sharing is becoming increasingly important relative to discrete searching.
And the use of Facebook for search purposes is growing by an astonishing 10% every month.