After a tremendously upbeat conference this week, Conservative MPs and PPCs all over the UK are enthused about the 2010 General Election.
But, as Eric Pickles said on the first day, it’s not in the bag yet.
Work still has to be done.
Campaign miles have to be trod, leaflets printed in their millions and conversations had with hundreds of thousands of individuals on doorsteps all over the UK.
This huge machine takes time, resources and millions of pounds to get moving and keep moving. Furthermore, the momentum isn’t from one source, but has to originate from 646 different MPs and PPCs, and scores of associations.
Aside from the recession, which has undoubtedly cost Labour many of the points it has lost so far, 2010 differs in that communications have changed in the most fundamental way. People now expect 2-way conversations. They expect their voices to be heard. And they expect all of that online.
Any MP or candidate who hasn’t signed-up for and regularly updates Twitter and Facebook is missing out on incredible cost-, time- and resource-effective campaigning tools, which can be as local to him or her as the corner shop.
Not using these tools now that we have them in our grasp would be like walking to Greece on holiday instead of flying.
Last year, Barack Obama demonstrated how to use social media to win hearts, minds and eventually votes.
We need to do the same. Now.[youtube=http://www.youtube.com/watch?v=qdj–2QsrcU]