We’ve recently filmed one of the big West Country carnivals at Bridgwater and have been approached by another smaller event to film their carnival next year.
This, of course, is very flattering, but it brings into sharp focus the way we communicate what we do and the ins and outs of how video is made.
Waiting for the sharp intake of breath when we start to discuss price is something I take for granted.
Even after describing the process of planning, scheduling, filming, digitising, editing & file preparation, there’s often a pause and then a quizzical look that says ‘but surely the film just pops fully formed out of the camera?”
It’s even worse when there’s a deadline involved. Putting together a complex shoot with locations, models, crews etc. needs nailed down preparation to get the best results.
So I’m on a roll to educate folk about how to make video that works as a marketing tool.