All businesses at some point outsource work.
Whether you’re a video production company, self-employed or a corporation, it’s a fact of working life that some functions of a business have to be done by contractors.
But do most businesses understand how to outsource competently and successfully?
Video producers know all about being an outsourced contractor. Most of our work is project based and we’re hired because our specialist skills are not covered by our clients’ in-house team.
As it turns out, most marketing content is outsourced and project managed.
A marketing supply eco-system exists to service the very many different content requirements of thousands of businesses. But unless the relationships with contractors have existed for some time with the same in-house liaison, strains often develop through the project stages because commissioned content requires quality time with the client – time they often don’t have and inputs they are too distracted to give.
What is certain is that most businesses who hire us have little experience of managing video projects, which is hardly surprising. So we aim at the beginning of a project to give as much guidance as we can as to the process and structure of the job.
Creating video is particularly process driven. And it is especially dependent on liaison with the commissioning client during a prolonged period that encompasses concept development and the scheduling of the filming.
And here is the rub.
Projects that have been commissioned, and in some cases paid for, can take an age to swing into action through a number of phases, including sign off of the final versions.
It is as frustrating for the client as it is for the provider to be unable to speak for weeks about half finished content due to layers of authorisation, time management, missed deadlines etc.
It all comes back to the art of outsourcing.
If a business commissions a contractor it’s not a case of ‘auf wiedersehen’ and see you when content drops into my inbox. Most companies would not ignore their own employees for weeks and then expect them to produce sparkling work.
There must be open door communication, clear project time management with realistic delivery stages to be met by both parties, and above all, engagement with the creatives.
This is how to save time, money and stress, and is a sure fire way to produce some of the very best work from outsourced video producers.