Research out in December 2012 paints an explosive picture involving internet video and its marketing potential.
According to the latest Brightroll Survey we’re in the middle of a digital video frenzy, whether it’s watching the latest viral video online, following along with an instructional cooking video on an iPad, or using a mobile to watch last night’s episode of Downton Abbey on the train to work.
According to comScore, 36.6 million people watch more than 10 billion online videos each month. That’s 63 percent of the UK population. And 28.6 million people are exposed to more than 1 billion online video ads each month.
That’s a lot of eyes on a lot of videos and advertisers understand the potential.
The UK remains the largest online advertising market in Europe and is the first to have exceeded €5 billion, accounting for 26 percent of all European online advertising.2 In both the UK and Germany.
Video advertising has already crossed the €100 million threshold. Spending in the UK online video advertising market was €125.5 million in 2011; in Germany €117.4 million.3 The growth in online
video ad spend for 2011-2016 in the UK is predicted to be 25 percent. This far outpaces spending in all other online ad categories with paid search as the second highest form of digital spend.