There’s a video trend in the marketing world to film the unsuspecting and have a joke on them.
It seems nobody is safe from being involved in companies’ attempts to advertise their products, whether they are aware of it or not.
Of course, it isn’t a new phenomenon; hidden camera shows have been around for years, but it’s only recently the advertising world has caught onto this concept in a big way.
The advantage to the marketeers of secret filming is that the videos are inherently sharable amongst the Internet community and have great capability for going viral. After all, who doesn’t want to see some poor, unsuspecting car salesman terrified out of his wits by disguised Nascar driver, Jeff Gordon, on the test drive from hell as Pepsi has done.
Not all of the pranks are as cruel as this though, some are just slightly embarrassing for the participants, or even amusing. Adobe has done just this with its live Installation in a bus stop to promote its Photoshop product.
However, there are some that are more serious and not designed to be amusing at all. They are calculated to have maximum impact like this one from the Department of Transport.
Yep, it certainly leaves a lasting impression on the viewer.