In the last year, Twitter has grown exponentially, now boasting 200m users and 3bn tweets a month.
This summer, they brought out a ‘Tweet’ button, which now sits alongside Facebook ‘Like’ button on the news pages of many websites. The Tweet button solved a rather messy problem for developers and content producers, who previously had to use a more lo-fi alternative like AddThis.
Today, Twitter have taken another bold step forward in the slow solidification of their brand – a style guide.
For designers, a style guide is usually produced alongside a logo for organisations of all sizes, from a tweak to an multi-national’s existing marque to a new logo for the sign above the door and on the letterheads and price labels at a local florist’s. Surprising, perhaps, that it has taken Twitter this long to create a list of do’s and don’t’s for its most precious commodity.
The new rules list ways to use the Twitter logo to promote your own account:
It goes on to request the logos not be manipulated or used to imply any false relationship with Twitter. It also requests that no older versions of the logo be used, which could be tricky in blog archives, and that no other artwork from Twitter.com be used without permission.
The style guide also offers advice to those using Tweets or referring to Twitter within other forms of media, including broadcasting and publishing; it provides a guide to the use of screenshots, marketing and using Tw- and Twit- within third party applications.
And it closes with a polite request – please always capitalise the words Twitter and Tweet. Okay, so I understand this for ‘Twitter’, but for ‘Tweet’ as well?