Get their attention
The web offers us a global audience.
True.
But the statement should be qualified by the fact that you’ve got to work hard to grab those worldwide eyeballs.
It’s not enough to set up pages in the networks, commission the content and wait for payback.
The web is a noisy, over populated, Babel of a place, with encyclopaedias of data being pumped into the system every second, which means there’s a lot of hard work to be done to get people to connect with your Internet content.
Content greedy and fragmented, the Internet encourages us to graze on its offerings through suggestion rather than intent. So planning how to guide users to stuff is paramount.
The key is strategy.
Decide who your targets are, what sort of content will engage, where to put it once it’s made and how often to seed it. And then devise methods of alerting followers to new content.
Disappointment over the lack of hits on a You Tube video that has cost good money, may be more to do with the fact the potential audience hasn’t been notified of new content and links don’t exist to the channel from other pages.
And don’t be afraid to ask for help.
Media planning hasn’t died in the digital age; on the contrary fragmentation has led to greater need for linking strategies in the channels.
How to get the best from great content for clients should be part of the video production service as the video producers are best placed to advise on where to seed video for maximum impact.