It’s good to have a hunch backed up with some real evidence of it being true in practice
Yesterday’s visit to the Ecommerce Expo at Olympia has given some hard edged reality to Mendip Media’s development of one of its core services, producing and scaling product video for ecommerce websites and social media networks.
And this morning the IPA confirmed that online advertising spend is unaffected by the recession.
Today we’re filming for one of Mars Pet Foods subsidiaries Royal Canin. The video will appear on one of its micro portals, and in the next couple of weeks we’ll follow this up with at least 15 further video clips about pet health.
The purpose of the video is to refresh content on the portal, reaffirm brand values and show that Royal Canin is an expert in pet nutrition.
For a relatively small outlay, Royal Canin can demonstrate its credentials as a leading pet health exponent and develop its online following around best practice in animal nutrition.