- Model infront of camera
It’s obvious really; with the costs of filming high quality video now well within the reach of most companies’ marketing budgets and a free, global distribution network on the web, product demonstrations are the only way go.
Well framed, well lit product video filmed on a good camera and edited with an online know-how, is just the ticket to tickle the fancy of ecommerce shoppers browsing the product range of most web shops.
Today, we’ve been filming with Blow Creative for their client Unilever, to produce a video demo that will be seen by focus groups across the globe to help feedback on a newly developed fabric conditioner.
Although this isn’t for an ecommerce site, the same principle of using video as demonstration is at work. As I write the video is being edited and sent to Brazil, the US and beyond!