Blitzing Marketing With Video
I’ve just bought a Nutribullet; why?
Because I watched a video that showed me the very great benefits of pulping raw food and feeding it to myself in a mug.
I hear what you’re all thinking; ‘she would say it was the video that prompted her to press the online buy button, wouldn’t she?’
But in this case it’s absolutely true.
Yes, I had heard about the product before, and when I saw it on one of my favourite gadget sites I thought I’d take a very quick look.
I definitely didn’t intend to splash out sixty odd quid at this cash-strapped time of year.
The video was prominently placed on the product page so I took a peak. And that was it. The benefits were laid bare, and from there on in it really was a no-brainer. Detox, healthy eating, ease of use – the list of goodness, combined with compelling images of fresh fruit & veg blended into a delicious smoothie, was just too much to resist.
I was in.
And that, my friends, is how you end up with a lighter wallet and a gadget on the kitchen shelf.
Most of all it’s a stark reminder to B2C ecommerce businesses which think product video is a waste of time or that it’s too difficult or too expensive to commission.
It’s not and it’s not.
People do take notice of product video, and they expect an online interaction with the thing they are about to purchase.
Not only that, but very often it’s the last shove towards pressing the buy button and heading to the checkout.
Actually, I’m pretty pleased so far with my Nutribullet.
It does what it says in the video!