Where Did The Magic Go?

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Bah Humbug

Bah Humbug

Well we’ve almost arrived …

I don’t want to spoil the fun for those who are made up by the actual Christmas event itself, but I’ve got to say that it feels like an anti-climax just because of the sheer weight of advertising that has relentlessly and shamelessly slopped all over the season of good will since the beginning of November.

KitKat’s latest spot has attempted to mitigate the glut of Christmas fantasy nonsense from men in the moon to cats that eat eggs by being curmudgeonly, but it feels a little lame even if it is meant to be a play on the ‘take a break’ KitKat motto.

Where did the specialness of Christmas go?

Nowadays, partly thanks to our internet & mobile networks, it seems a drawn-out, diluted affair, primarily aimed at getting us to buy as much stuff as possible.

Which is exactly what it is; except that for those who are religious, somewhere buried under the wrapping paper, food mountains and over consumption, there is a birthday to celebrate.

Merry Christmas & may it quickly pass!

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