Matt lines up a shot
It’s great to provide an all-round service because it releases the creative potential in an agency and it’s cost efficient, but finding the right partnerships to make the process work effectively is a challenge.
The steps to making a good video begin with clear communication.
Unlike other marketing, producing video is a unique process that draws on many disciplines from copy-writing, organisational skills, photography, music, technical ability etc and uses teamwork to make it all coalesce.
Cut-price or DIY video rarely gets results and can actually harm a brand, so the serious marketeer will expect to commit real resources to producing something that works. And by using a specialist, the benefits of experience and a streamlined process will pay dividends.