Video helps in the sales process online. It influences consumer decision-making when it comes to buying product from one website rather another.
Whilst you’ll not be surprised to hear these statements from a producer specialising in scaleable ecommerce video, cut through the hype about online video and look at the facts; in a snapshot month (August 2012) 28.6 million people in the UK viewed more than 1 billion online video ads.1 Our clients statistics show higher conversion rates in A/B testing on web pages that previously had no video.
This is just the start. The stats for video as an online marketing tool are overwhelming, and with the growth of mobile, video is set to become an even more important tool in the box.
The difficulty for advertisers is how to measure value. How to assess cost per view without baseline metrics in place.
What do you compare it with – TV or display? What’s the best method to see whether its doing its job – views, conversions or brand lift? Where do you put the video to maximise audience reach – website, Facebook, You Tube?
With over two decades experience of producing marketing video, Mendip Media offers its clients a deal.
Consultancy on how to make video work as a sales tool in the online space, an initial pilot phase for businesses to measure the efficacy of their first videos and a pricing model that makes it affordable.
1 comScore August 2012