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Why Content is King

11th November 2008
Mendip Media
Viewed 15 times

So why is content important? As the dust settles on our excitement about the web, we are now figuring out how to use it to reach not just our target market but unimagined audiences in unimagined places.

Expectations of web content continue to rise. Nowadays a smart online presence is more than just a memorable URL and a website.

Online traffic is driven by the desire to access information and entertainment. The two are so closely entwined, they are more than just bedfellows.

Fresh, dynamic content is a magnet for the search engines and for web visitors, which makes video an effective way of giving the punters what they want. There’s no trick here; video has long been number one marketing tool for the ad agencies. But the internet changes how we consume and produce media.

Pure user generated video, for so long the unmediated raw material of internet info-tainment, looks as if it has run its course. Now it seems the holy grail of the marketeers and information providers is the focus group hybrid that mimics UGV and has the potential to go ‘viral’,

On You Tube the signs of professional content production are everywhere – encouraged by Google, which thinks better content will bring long awaited ad spend and make good its expensive prodigy.

One thing is certain, if you own clever video content, the interconnectivity of the internet can send your message beyond the website into social networks, business forums, news channels and video search directories; squeezing the most from footage rather than hard pressed budgets.

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