Trusted Supplier
0117 974 4320
Get a quote
  • Work
    • Green Energy
    • Education
    • Industry
    • Food & Drink
  • Video
  • Animation
  • Photography
  • Studio Hire
  • Classroom Go
  • Blog
  • Contact

Why Instagram Matters for Brands

15th March 2016
Mendip Media
Viewed 15 times
Video Views Need Tracking

Video Views Need Tracking

As online video comes of age, Instagram is set to further the platform’s appeal to brands by exchanging the heart-shaped like button for a view counter under the video player.

This will tell marketers how many are watching their videos for longer than 3 seconds.

Short videos telling brand stories are the perfect engagement tool for an app that has taken the social media world by storm.

Only six years old, Instagram has 400 million monthly users sharing 40 billion photos with a daily engagement rate of 3.5 billion; figures that surely satisfy its parent company Facebook.

In 2013, Instagram incorporated a short video format for the first time into what had been a pure photo sharing service.

Video is now seen as an area of growth, with 60’ paid-for slots available alongside the free 15’ second uploads.

Exciting times ahead then for online video as it takes its place centre stage in the biggest social media platforms.

And for brand marketers, with the world watching Instagram on mobile, it’s time to take planning and strategy around online video seriously.

CONTACT INFO

Mendip Media Studios
23 Barnack Trading Centre
Bedminster
Bristol BS3 5QE

0117 974 4320

FOLLOW US

Twitter
Instagram
Vimeo
Facebook
YouTube
LinkedIn
  • T & Cs
  • Privacy Policy

MEMBERSHIPS

OUR SERVICES

VIDEO

ANIMATION

PHOTOGRAPHY

STUDIO HIRE

CLASSROOM GO

LATEST POSTS

Video Production

Controlling Narrative Production in Our Acutely Visual Era

February 16, 2021
Video

Thank God for Online Video

January 5, 2021
Product Video

Video Production at Scale: Maximising Production Efficiency Whilst Retaining Quality

December 6, 2019

Copyright © 2021 Mendip Media Ltd | All rights reserved.
Proudly made by Digital NRG Ltd

Menu