Why online video is important to marketing and sales

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We make promotional videos at our Bristol and Somerset studios on behalf of corporates, large retailers, NGOs and local government bodies. And to the converted, video is the best thing in the world – it’s efficient at holding attention and therefore delivering a message, it’s easy to share and still unusual enough to be noticed within social media websites and it’s the most cost-effective sales tool there is: e-commerce customers are far more likely to buy as a result of watching a video than seeing a picture.

But to many, there’s a misconception that video is expensive to make and/or too large to distribute.

For those people, the facts need to be presented.

And what better way to explain it…?