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Why Sainsbury’s Cracking Christmas Ad Confuses

22nd December 2015
Mendip Media
Viewed 15 times
Mog's Mayhem

Mog’s Mayhem

OMG the penny has dropped … I’ve just seen the entire You Tube version of ‘Mog’s Christmas Calamity’ at a startling 3’30; finally I understand the story.

And herein lies a tale.

If you’re going to cut down a long form video to fill an advertising slot make sure that you choose the pertinent bits.

To tell the truth I was confused with the Mog advert which until now I’ve only ever seen on telly at 30’; I couldn’t figure out whether it was the cat ‘what done it’ because the beginning of the ad is severely curtailed at the front.

Now I know that it’s Mog’s nightmare of being chased by a vampire robin that caused the Christmas catastrophe for the Thomas family; that and a tangle of Christmas lights.

The full film is as good as everyone says, but from the TV ad I couldn’t understand why people were raving about it. It seemed a little disjointed to me.

Now I know why.

There’s loads in the longer version that makes story and the content work as it should. But I am still baffled as to why Mog gets an egg as a Christmas reward rather than a sardine.

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